Why Founder-Led Technical Content Is Working So Well in AI
The technical context founders already have is becoming a distribution advantage.
THE ARCHIVE
GTM & distribution.
On AI, engineering, and getting products into people’s hands.
3 essays
AI GTM Is Just Fast Experimentation
Inside the new GTM playbook where pricing, distribution and even the customer can keep changing.
The Rise of Engineer-Led Marketing
The strange new jobs appearing between engineering and marketing