ElevenLabs Brand Kit: How It Works in ElevenCreative

ElevenLabs Brand Kit gives teams a reusable set of visual guidelines for generating images and videos in ElevenCreative. It holds colors, fonts, logos, reference images and usage rules in the workspace, so teammates can bring the same brand context into their prompts. ElevenLabs published its announcement on October 9, 2026, then promoted the feature on October 10.

The feature is available now. For a team preparing a product launch, its practical appeal is having fewer versions of the brand brief scattered across individual prompts. Whether the resulting assets are ready to publish still needs a separate check.

How Brand Kit works

Create a kit with your visual assets and rules, then type @ in a prompt to select it. ElevenLabs says the same kit works in Image & Video, Flows and the ElevenCreative agent. A workspace can hold separate kits for different brands or clients.

The rules are worth considering alongside the assets. A logo file shows the mark; a rule can explain how it should be used. Reference images supply examples of the photographic style or composition you want. Voice and sound are planned extensions, so the current announcement covers visual identity.

Using it for a launch campaign

A useful first trial would be one campaign with a small, approved reference set. Choose the correct logo version and agree on the product image or screenshot that represents what customers will actually get. Then write a brief for a specific placement, including its dimensions, intended audience and message. Keep those campaign decisions in the prompt even when the kit supplies the recurring brand details.

Start with a single image and review it before generating a larger batch. Check whether the product still looks accurate, whether any text is readable and whether the logo has survived intact. When something is wrong, make the correction specific enough to reuse. An instruction about logo placement is more actionable than asking for a result that feels more premium.

For repeatable production, ElevenCreative Flows provides a visual canvas where outputs from one step can feed another. An image can become an input to video generation, and the finished assets can move into Studio for timeline editing. The documentation still labels Flows as alpha. It also says rerunning a generation node incurs another credit charge, which matters when a campaign needs several rounds of revisions.

Availability, cost and API questions

The Brand Kit announcement does not specify which subscription tiers can create kits, how many each workspace can hold or whether there is a separate charge. Those details should be checked in the account before budgeting a rollout across a team.

There are clearer limits for the generation tools around it. The Image & Video documentation says free users can make three image requests per day; video generation requires a paid plan. Generation cost depends on the model and settings, with the total shown before submission. Some models and upload capabilities also have regional restrictions.

Developers should check the API separately. The Image & Video API quickstart requires Pro or above and the relevant workspace permission. That establishes access to image and video generation endpoints. It does not establish that a saved Brand Kit can be selected through those endpoints, and the launch announcement does not document a Brand Kit API.

What to evaluate before relying on it

ElevenLabs presents Brand Kit as a way to improve consistency. Its announcement does not provide an adherence benchmark or a guarantee that every output will follow every rule. A reasonable evaluation is to give two teammates the same kit and comparable briefs, then compare the corrections their outputs require. That would show whether sharing the kit reduces your actual review workload.

Keep a person responsible for approving the finished campaign. Visual consistency is one part of that review; accurate product claims and a message that makes sense to the intended customer need attention too.

I’m Paras. I work at the intersection of AI, engineering and distribution.

If you’re preparing an AI product launch, I can help turn the technical work into clear launch stories and founder content that developers understand and share.

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